RESUME

EXPERIENCE

Client Services Manager, Creative, The Herman Agency — Ft. Lauderdale, FL

APRIL 2017 - PRESENT                                                                                                   

The Herman Agency is a full-service marketing and communications retail automotive agency. Gained two promotions within two years. 

• Execute monthly marketing initiatives for all clients inclusive of print collateral, media production, social, CRM database marketing, and launching third- party vendors, while maintaining a ~ $1M cumulative budget

• Guarantee all marketing campaigns are in compliance with OEM-mandated guidelines for over 30 different automotive brands including luxury, foreign, and domestic

• Oversee the monthly planning, strategy, and execution of organic and paid social media marketing campaigns with a budget totaling >$15,000   

• Rebranded multiple multi-million dollar companies, including design of new websites, print collateral, email and social marketing, and media pitching

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Communications Assistant, The Orange Bowl Committee — Miami Lakes, FL

JULY 2016 - JANUARY 2017.

• Collaborated with ESPN, Fox Sports, and other national and regional media outlets for optimal coverage of the Capital One Orange Bowl

• Developed timelines, budgets, volunteer staffing schedules, logistics, and print collateral for Orange Bowl Basketball Classic, Cheer Championships, High School Football Showcase, and Family Fun and Fit Day

• Co-hosted and reported for Inside The Orange Bowl  on Fox Sports Florida

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Communications Specialist, The University of Miami — Coral Gables, FL

JANUARY 2017 - APRIL 2017

• Created campus-wide campaign for 2017 Week of Wellness, including copywriting, overseeing design work, and distribution

• Managed "LifeattheU" Facebook, Instagram, Twitter, and Youtube  pages

• Trained in website design and web page development

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ADDITIONAL RELEVANT EXPERIENCE

Marketing and Social Media Assistant, Don Bailey Flooring

Recruiting and Operations Assistant, University of Miami and Mark Richt Football Camps

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SKILLS

Social Media Marketing

Creative Writing

Product Positioning & Branding

Reputation Management

Web & Print Content Development

Client Relations

Vendor Management

COURSES AND CERTIFICATIONS

Facebook BluePrint Training

How To Grow Your Instagram Training

Hootsuite Certified

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EDUCATION

University of Florida, Gainesville — Bachelor of Science in Communications

AUGUST  2012 - MAY 2016

Graduated Summa Cum Laude; Minor in Business Administration